If you are trying to seal a deal or come to an agreement with a partner in another country, it often comes down to relationship and culture. A great relationship with your partners or associates will be very important, but if there is a lack of chemistry between you, then you need to impress them with your knowledge about their culture. What better way to do this then talking about soccer.
The FIFA World Cup, or often simply called the ‘World Cup’, is an international football competition contested by the senior men’s national teams of the members of the Fédération Internationale de Football Association (FIFA), the sport’s global governing body.
This soccer championship is held every four years. It started in 1930 and was only skipped twice during WWII. The current champion is Spain.
Soccer is the sport most played in the world. People young and old enjoy the game. This sport can be played wherever there is adequate space. I have seen matches on dried riverbeds, on lawns, on streets, in the desert, in snow and on the beach. Soccer only requires a ball, nothing else, this is why it is such an attractive game. Marking the goals can be done with a few stones, sticks, T-shirts, etc. No nets are needed, and sidelines can be marked with a stick.
This year the World Cup will start at Sao Paulo’s Arena Corinthians stadium on June 12th with a match between Brazil and Croatia.
The World Cup is always a fierce competition and work stops during a match. People, mostly men, are glued to the TV and all communication revolves around soccer. This year, since it is in the Americas, if your trip and business will take you to any country in South America, you should know the importance of soccer in the lives of your hosts and potential partners.
Learn enough about the game that has won the hearts of millions across the globe, so that you can participate in any soccer conversation and win over the trust of your hosts and business partners.